Everything needed to show RespireSoft the same way everywhere: the logo, its colours and type, the breath lines, and ready-made files for the web, social, email and print. No file needs a font installed.
Respire: to breathe
The R is drawn with two strokes that move in step: the white leg and the violet slab. One breath in, one breath out, both leaning forward at the same 45°. Software that breathes stays calm under load, has room to grow, and keeps moving forward.
One weight, one angle, one gap
- One weight. The top bar, the bowl, the middle bar, the leg and the slab are all 60 units thick (yellow boxes), measured square to the stroke.
- Four parallel lines. Every diagonal is 45° and sits on one of four lines: the slab's two edges (violet), the leg's left edge, which also cuts the middle bar, and the leg's right edge, which also cuts the top bar (blue).
- One even gap. Violet never touches white. The slab stands one gap away from the leg, so the mark still reads in a single colour.
- One clean left edge. The slab's far corner sits exactly under the top bar's corner.
- An optical swell. The bowl is 5 units heavier where it turns, because a curve as thick as a straight looks thinner.
Three lockups, each in colour and in one colour
The wordmark's capitals are exactly as tall as the R's bowl and line up with it. The line underneath is set exactly as wide as the name and sits on the mark's baseline.
Primary, with the line: the website footer, documents, presentations
Horizontal, without the line: navigation bars, app headers, small spaces
Stacked: square spaces, splash screens, signs, merchandise
Give it room, and never shrink it past the minimum
- Clear space: two strokes of the mark on every side (the violet squares), the same distance that separates the mark from the name. No text, edge or other logo inside it.
- Primary, with the line: at least 300 px wide on screen and 60 mm in print, so the line stays readable. Below that, use the horizontal logo.
- Horizontal: at least 120 px wide on screen, 30 mm in print.
- Mark alone: at least 16 px, 5 mm in print.
Midnight and Respire Violet
Midnight carries most of every surface, white gives it air, violet is the accent: roughly 60, 30 and 10 percent. One violet works on both dark and light (4.3:1 on Midnight, 4.4:1 on white).
RGB 13 17 23CMYK 43 26 0 91RGB 120 92 255CMYK 53 64 0 0RGB 255 255 255CMYK 0 0 0 0RGB 22 27 38cards and panels on MidnightRGB 183 168 255links and labels on MidnightRGB 163 170 184the line, on darkRGB 91 98 112the line, on lightRGB 245 246 248light backgroundsFlat colour only. The purple-to-blue gradient has become the look of every AI product, so RespireSoft stays flat to stand apart. Violet sits at the edge of what CMYK can print: the CMYK values are a starting point, so ask the printer for a proof against #785CFF.
Sora, one family for everything
Sora is free under the SIL Open Font License: fonts.google.com/specimen/Sora. In the logo files the lettering is already turned into shapes.
The mark's two strokes, repeated
The brand's one graphic device: a run of 45° bars at the mark's angle whose widths swell and ebb once across the run, like one breath in and out.
- Always 45°, leaning the same way as the mark. Never mirrored or rotated.
- Violet only. On Midnight, let it fade into the background (16–20% strength); on white, use it at full strength as an edge.
- Never behind the logo or text. It runs beside them, usually from the right edge.
The mark, wherever a square is needed
Ready-made files for the web, social, email and print
info@respiresoft.com · +1 (929) 425-9828 · respiresoft.com
Eight ways to break it
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- "dark" files are for dark backgrounds (white lettering); "light" files for light backgrounds.
- "white" and "midnight" are one-colour versions for photos, stamps, embroidery and engraving.